How a major league sports and entertainment company took networking to game speed

Every team rolled out with custom card templates
Procurement queues and manual data entry benched
Leads sent straight to the CRM, no typing required

"If you're considering adopting Blinq, just do it. It's such a smooth adoption process that it's almost a no-brainer."

Chelsea Root
Cyber Analyst, PS&E
Company name
Pacers Sports & Entertainment
Industry
Sports & entertainment
Company size
Mid size
Pain point
Too manual
Blinq products used
Digital Business Cards
Event Lead Capture
AI Notetaker
See how Blinq works for teams

Meet Pacers Sports & Entertainmnet

Pacers Sports & Entertainment (PS&E) is the organization behind the Indiana Pacers, an NBA team based in Indianapolis, home to basketball legends like Reggie Miller. Their world moves fast, everyone's watching, and there's no timeout for admin.

They needed a modern way to make the most of every networking opportunity in a high-visibility industry, and paper wasn't it.

The challenge

Traditional business cards were slow to order and even slower to update. For a tech-forward brand, they felt behind the times. Every reorder got stuck in a procurement queue, and every new contact meant typing details in by hand.

"Our world is very fast-paced, and we need to be responsive."

The admin was getting in the way of the actual work.

How Blinq fixed it

PS&E rolled Blinq out to the majority of their staff, with a custom template for each team so every card shows up on-brand. Updates go live instantly from one central brand management system, and CRM integrations carry leads straight from the conversation into pipeline.

The payoff: procurement delays gone, and far less manual data entry. Employees are set up to make stronger first impressions at scale, and the hours that went to repetitive admin now go to meaningful work. As Chelsea puts it, they "could get back to business instead of manual admin."

"Blinq has completely streamlined how we share our brand and build connections. It's a game-changer for networking."

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