How this major NBA franchise took networking to game speed

Meet Pacers Sports & Entertainment

Pacers Sports & Entertainment (PS&E) is the organization behind the Indiana Pacers, the NBA team based in Indianapolis and home to basketball legends like Reggie Miller. They needed a modern way to make the most of every networking opportunity in their fast-paced, high-visibility industry, and paper wasn't it.

The challenge

Traditional business cards were slow to order and even slower to update. For a tech-forward brand, they felt outdated. Every reorder got stuck in a procurement queue, and every new contact meant typing details in by hand.

"Our world is very fast-paced, and we need to be responsive."

The admin was getting in the way of the actual work.

The results

PS&E introduced Blinq to most of its staff, giving each team a custom card template to keep designs on-brand. Updates show up instantly on each card through Blinq’s centralized brand management system, while the CRM integration sends leads from conversations straight into the pipeline.

The result: no more waiting on procurement, and a lot less typing contacts in by hand. Employees can make stronger first impressions at scale, while the hours once spent on repetitive admin can be redirected to more meaningful work. As Chelsea puts it, they "could get back to business instead of manual admin."

"Blinq has completely streamlined how we share our brand and build connections. It's a game-changer for networking."