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Marlow Hotel Group is a family-run hospitality group with eight venues across New South Wales, Australia, and 350 staff on the roster. In hospitality, people come and go, and every change used to mean managing another round of cards. They needed a faster, more sustainable way to run staff profiles.
The challenge
Paper cards were expensive and wasteful, and managing them across eight venues was a headache. Every new hire meant a print run and every departure meant a stack of cards for the recycling.
How Blinq fixed it
Marlow used Blinq's centralized management system to create customized cards and email signatures for staff across all eight venues. New starters are onboarded instantly, and permissions switch off just as fast when someone moves on. The whole thing is intuitive enough that even their least tech-savvy staff find it easy, from first shift to last call.
Marlow has been with Blinq for over six years, since long before QR codes were mainstream, and today Blinq is embedded in their daily operations across the state.
"After COVID everyone knew how to use QR codes, so Blinq feels obvious. Plus, two years of Blinq is the same price as one set of cards, and we were ordering every six months."
