How a 350-person hospitality group cut card admin from 3 weeks to 10 minutes

Digital Business Cards
Multi-storey hotel building at sunset
<10 minutes to set up cards, down from 3 weeks
~75% saved on card costs vs print
8 venues centralized for cards and email signatures

"One word to describe Blinq? Amazing. Their support is fantastic, the product is easy to use and makes our life easy for licensing and marketing."

Peeta Marlow
Director & Head of Administration, Marlow Hotel Group
Company name
Marlow Hotel Group
Industry
Hospitality
Company size
Mid size
Features used
Digital Business Cards
Key wins

Instant onboarding and offboarding
Cards managed in one place
Lower card costs
Less paper waste

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Meet Marlow Hotel Group

Marlow Hotel Group is a family-run hospitality group with eight venues across New South Wales, Australia, and 350 staff on the roster. In hospitality, people come and go, and each change meant managing another round of cards. Marlow needed a faster, more sustainable way to manage staff profiles.

The challenge

Paper cards were costly and wasteful, and managing them across eight venues was a headache. Every new hire required a print run, while each departure left a stack of cards to recycle.

The results

Marlow used Blinq's centralized management system to create customized cards and email signatures for staff across all eight venues. New starters are onboarded instantly, and permissions switch off just as fast when someone moves on. The whole thing is intuitive enough that even their least tech-savvy staff found it easy, from their first shift through their final one.

Marlow has used Blinq for over six years, long before QR codes went mainstream, and it’s now embedded in daily operations across the state.

"After COVID everyone knew how to use QR codes, so Blinq feels obvious. Plus, two years of Blinq is the same price as one set of cards, and we were ordering every six months."

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