Not long ago, buying a property involved extensive study of local real estate agent windows. Printed listings framed by perspex covers still have their place in the buying process but nowadays you’re more likely to start your next property move online and you certainly won’t have the luxury of time on your side to browse windows on your highstreet.
This move to digital first business practices is mirrored in the way real estate agents do business. In an era where listings can be posted and shared instantly, it pays to make use of tools that get your properties in front of the right buyers fast. That’s where a digital business card comes in.
What is a digital business card?
A digital business card gives users the ability to share who they are, with anyone, wherever they go. Best of all you can carry your digital card on your smartphone making this a key part of a real estate agents toolkit.
Because you can share a digital business card from your phone, your recipient can save a huge amount of important information about you and your business straight to their contact book. Not just your key contact details, real estate agents can add links to properties, feedback forms from open houses, document submission portals and more.
What’s more, your recipient won’t need to have any app installed to receive your details or share theirs with you if you use Blinq. You can choose to share your Blinq card via your iPhone or Android phone, Apple Watch, Smartphone widget, QR code, text, email and more.
You might also hear a digital business card referred to as a QR code business card, virtual business card, electronic business card, virtual card, vcard or a digital visiting card. In reality all of these terms refer to the wider family of digital business cards and perform similar functions.
With Blinq, you can even download your card’s QR code to add wherever you like; signage, brochures, sold stickers, goody bags, you name it. As a real estate agent, growing your network and your brand is crucial for remaining top of mind when buyers or sellers come to the market, a Blinq digital business card can help you achieve this.
How does a v card help real estate agents?
A virtual business card can do so much more than just share your details and links with buyers and sellers. These smart business cards can help alleviate some of the most common pain points between real estate agents and their clients, which is why top performing real estate teams are adopting digital business cards faster than ever.
Lack of communication is consistently ranked among the top bugbears for buyers and sellers dealing with real estate agents. We know that communication is a two way street and that’s why a key benefit of having a v card is being able to collect all of your communication channels in one place for your clients to use.
Moreover, instead of frustrating a client by asking them to go online or look for your number on a piece of paper stuck to the fridge, with a Blinq card your details will save directly to their smartphone. So when you have a conversation, you know your client isn’t in a bad mood from searching for your details.
By the same token, whenever you share your digital business card with a client, they will have the opportunity to share their details with you. You can then view these inside your Blinq app to keep tabs on leads and stay in touch.
A v card helps real estate agents grow their network to get more eyes on their listings. However, if a property isn’t moving, then their virtual card can also be the source of data to make smarter decisions to spark interest.
With a Blinq card you can add links to feedback forms from open houses where you can monitor responses and response rates. If interest is waning then you can have an informed discussion with your client about marketing and pricing strategies. Again, this helps reduce friction in the decision making process for sellers.
A virtual card can help real estate agents organise a buyer or seller journey from start to finish. V cards can become the key to organising information and providing each party with what they need when they need it.
For instance, consider how a buyer might use a WhatsApp channel with a real estate agent to note images from inspections to compare with reports in their final walkthrough. Or how links to document submission portals can be found quickly to achieve important deadlines. Being able to find key information in moments that matter is incredibly important and can avoid frustration on both sides of the fence.
This also helps real estate agents ‘operate in the open’ and show off the hand work they do on behalf of their clients. Why not add your accreditations and testimonials or review links to your virtual card as well?
What makes a good business card template?
Real estate agents can also use their card to encourage action. We notice that agents that include calls to action on their digital business card get the most contacts and call backs. The below tips are relevant to all teams looking to advise their clients in the best way possible.
Make sure your business card template makes use of the following:
- Includes clear calls to action in each field.
- Reads in order of importance (you can reorder your virtual cards layout inside the Blinq app).
- Contains your most up to date contact information.
Real estate business cards could consider using a business card design like the business card template below.
How can I make digital business cards for my team?
Businesses can sign up for Blinq Business which allows administrators to create and manage unlimited virtual cards for their teams from a unified dashboard. When you sign up you’ll also receive a 30 day free trial to get you started. You can also see more of Blinq’s great features on our YouTube channel.
Can I add my digital business card contacts to my CRM system?
With Blinq, you can add the contacts you make to your CRM system, quickly and easily.
Blinq Premium users can download a CSV file of the contacts that they make and upload this to their CRM system.
Blinq Business users can add their contacts to their existing CRM system at any time using Zapier. The setup takes around 5 minutes and allows you to connect Blinq with thousands of CRM systems including, HubSpot, Salesforce, Monday.com, Zoho, Microsoft Dynamics and many more.
To export your contacts using Blinq:
- Open your Blinq dashboard and login (note: only Blinq Business Admins can export contacts for their organization to their CRM).
- Go to the “Contacts” view
- Click “Export Contacts”
- Choose either as CSV or Zapier
- Download the file or follow the simple steps to setup the integration
If you would like to Demo Blinq Business with us, please get in contact today using this link.
Top performing real estate teams have virtual business cards ready to share as part of their networking toolkit. Start growing your business and brand with Blinq digital business cards today.