I was speaking to a new customer recently who told me a story from one of her sales reps in the U.S. The rep was enjoying getting back to meeting customers face to face but when it came to sharing their paper business card, the offer always fell flat.
This anecdote brought home to me the changing business behaviours we’ve all experienced during the pandemic. It also makes you cringe a little to imagine the awkwardness of a pitch falling flat (not quite as bad as this one...).
It’s become increasingly common for companies to shun traditional paper cards in favour of digital alternatives. The question is, if the demise of the paper business card has been hastened by the pandemic, what is the best way to share your professional identity with your contacts?
Answer, use your smartphone. Let the tech you carry with you everywhere become your digital business card instead of using paper.
Moving to digital business cards has added benefits too. You can begin applying your unique QR code wherever you like; presentations, billboards, your trade stands wherever and whenever the mood takes you.
You also won’t be left waiting on print runs, paper stock availability, holding rounds of partner meetings to approve a ‘gold trim’. Digital business cards take moments to set up and multiple team cards can be created and shared in minutes.
Before I joined Blinq I was a fan of the challenger tech they were creating. What started as an office experiment to rid the team of wasteful, environmentally unfriendly paper cards in 2016 has evolved into brilliant software used by organisations across the world every day.
We give teams the tools to create, control and share their brands with the world in a way that suits them. No more paper cards, just scan or tap to connect. Simple, effective and mindful of the behaviours we’ve all adapted to over the past 18 months.
Our digital business cards prevent any end of meeting awkwardness and are a great talking point with clients. So why not make the switch today?
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