Events are one of your biggest GTM investments. A rare chance to get face time with buyers who are actively looking to purchase. But existing lead capture tools are missing crucial context.
Badge scanners and forms can only collect basic contact details. Universal badge scanners offer a centralized tool, but they don't capture the most important part, the conversation.
We built a way to turn every conversation into a fully enriched, actionable contact before you leave the room.
Key Takeaways (TL;DR)
- Most event leads are lost between the handshake and CRM entry
- Traditional tools (badge scanners, forms, lead capture apps) capture contact info but miss conversation context
- Relationship Intelligence captures who you met, enriches using AI with complete contact data, remembers what was said, who should follow up, and why it matters
- Blinq turns every conversation into a fully enriched, actionable contact before you leave the room
A few months ago, one of our product managers talked to a marketing leader at a conference. She'd spent three days working the floor (good conversations, solid leads) but was dreading what came next: CRM admin hell. Waiting 3 to 5 days (if you're lucky) for the event to send a CSV with your teams scanned badges. Having to manually upload the data once in came in. Chasing down reps for insights or notes.
Here's the problem: Badge scanners grab names. Forms collect contact details. Both miss the most valuable asset: the conversation itself.
What if you could capture:
- What pain points came up during the conversation
- Who seemed ready to buy versus just browsing
- Which lead deserves personal outreach versus an automated nurture track
That's relationship intelligence. It's the difference between "we collected 200 leads" and "we generated $500K in pipeline."
How it works: Meet a prospect at 9:15am, in your CRM by 9:16am
You're at your booth. Someone walks up interested in your product. Great 10 minute conversation about what they’re looking for, budget, timeline, and decision makers.
Traditional tools: You scan their badge. Jot notes in your phone. The scan syncs eventually. Days later, when you get the CSV, you're trying to remember: "Wait, which Sarah had Q3 budget approval?"
Relationship intelligence: You scan at 9:15am. By 9:16am:
- Contact in your CRM enriched using AI with email, phone, company details and LinkedIn auto-filled
- AI summary of your conversation attached
- Campaign tagged, follow up assigned
- Lead temperature marked (Hot: Ready to buy Q3)
Before you reach the next booth, your team can see the full context and start outreach.
We’ve moved past event supplied badge scanners
Badge scanners solved manual data entry. But here's what actually happens:
The lead lag problem
You work a trade show all week. Great conversations. But the data won't be ready until you're home (3 to 5 days later, sometimes even 1-3 weeks).
So you frantically trying to remember who you spoke to and what you discussed. It kind of feels like you’re doubling your workload, and it’s prone to errors anyway.
When you finally get the CSV and upload it, your competitors are already two weeks ahead.
The follow-up window that matters is gone.
The reality is, you could be leaving over $45K on the Table
Here's the math:
- 5 reps × 30 conversations/day × 3 days = 450 conversations
- 10% qualified (45 leads) × $25K deal size × 20% close rate = $225K pipeline
What percentage evaporates because:
- Follow-up takes too long
- Context is missing
- Attribution is wrong
- Notes are lost
Lose 20%? That's $45K from one event.
The scanner got contact info. Not the context, timing, or attribution that closes deals.
What is Relationship Intelligence?
Traditional event lead capture gives you name, email, company, job title. That's data.
Relationship intelligence gives you the story:
- Who they are and what they said
- Why they stopped to talk (vendor frustrations? Upcoming renewal?)
- What pain points they mentioned
- Who on your team they connected with
- How warm they are (tire kicking vs "send proposal this week")
Data capture follow up:
"Hi Sarah, great meeting you at the conference. Wanted to follow up about our platform..."
Relationship intelligence follow up:
"Hi Sarah, after our chat yesterday about your team struggling with attribution across 15+ events, I pulled together examples of how three other healthcare SaaS companies solved this exact problem..."
One feels generic. The other feels like you were listening.
Relationship Intelligence is built on five pillars
1. Capture Everything | Our universal scanner reads badges, QR codes, and business cards. One scanner that works everywhere.
2. Enrich Automatically | Blinq AI fills verified emails, phone numbers, company details and LinkedIn profiles. Know when you're talking to the CMO with budget or an associate who needs approvals.
3. Remember the Conversation | Blinq's AI notetaker captures what was discussed and suggests action items. Impactful post-event follow-ups only happen when you can your free to engage genuinely into your conversation.
4. Sync in Real Time | Contacts flow to your CRM (HubSpot, Salesforce) instantly. Everything syncs: details, notes, campaign tags.
5. Attribute Everything | Track ROI by event and rep. See which handshakes became pipeline.
Why forms and basic universal scanners fall short
Lead capture forms are passive
Prospects must stop and fill out forms themselves. That means:
- They need incentives (floor prizes)
- They need to type on a tablet while standing
- They’re likely to abandon if there is any resistance (long load time, too many questions)
If it's too long or there's a tech issue (Wi-Fi drops)? You've lost them.
Everyone looks the same
When leads come via form, they all look identical in your CRM. John ready to buy this quarter? Same as Sarah who wanted free swag.
No lead temperature. No context. Your sales team can't prioritize.
Universal scanners miss the high-touch moments
Universal badge scanning apps may work for booth traffic. But they break down at dinners and networking events.
Your VP at a conference dinner with C level prospects? Nobody's scanning badges. That would kill the vibe.
So the interaction never makes it to your CRM with context and attribution. Your marketing team has no idea it happened.
The solution: Digital business card exchange that feels natural while capturing everything. Share your card, receive their details, enriched and synced instantly.
Others enrich with data. Blinq enriches with data and conversation.
How Blinq turns conversations into revenue
Complete contact records
AI enrichment plus conversation notes, meeting summaries, and follow up tasks linked to each contact. The most data rich contacts you'll capture from events.
Never lose context
Record real-time conversations, pitch meetings or voice notes after you've met. AI transcribes, summarizes, and attaches to the right contact. What pain points came up? Who should own follow up? All captured.
Real-time CRM sync
Contacts appear in your CRM in seconds. Campaign tags applied. Rep attribution recorded. Follow up tasks created.
Prove ROI
Track events, campaigns, reps, lead sources. Which events generate qualified leads? Which conversations closed months later? Build reports in minutes.
Maximize the return of your next event with Relationship Intelligence
CSVs arrive too late. Context gets lost. Notes stay siloed. Hot leads go cold.
Relationship intelligence fixes this.
Capture every conversation. Enrich every contact. Sync in real time. Prove ROI.
Turn every conversation into a fully enriched, actionable contact before you leave the room.
Blinq is the only platform that publishes pricing publicly. Simple credit based model, pay only for what you use.
It's already available for existing business plan customers. If you want to get started and see for yourself:
or speak to our team by Booking a Demo
